TOTM | Campaign Illustrations
TOTM is a UK based period powerful company and are on a mission to change how we manage our periods and understand our menstrual health. Providing transparency, sustainable and natural period care products; as well as destigmatising the period.
TOTM approached me to create x6 illustrations for their #switchstories campaign, featuring their products, new packaging and individuals using them.
The campaign aims to capture the reasons people switched to TOTM’s organic period products, along with their experiences to help other menstruators. These illustrations were designed to be featured on their socials and 'Period powerful Hub'.
I created these illustrations to be thoughtful, honest and reflective of the user's experience. I liberally used the squiggle-style of the new packaging throughout the pieces to keep the illustrations playful and on-brand.
“Christine has been an absolute pleasure to work with for our TOTM #SwitchStories campaign. She is so responsive (even with a wide time zone) and turned the illustrations around so quickly despite the tight turnaround! Christine listens to the brief very carefully and the outcome was everything we could have wanted and more. Christine has brought our products to life through her creative and unique style and we would definitely choose to work with her again.”
Alex Patience, Social and Content Executive