Feeding Foundations | Inclusive Feeding
May 2021
Feeding Foundations is a paediatric dietetics and lactation service that provides an integrated approach to infant and early childhood feeding behaviour, nutrition and lactation.
Feeding Foundations is an inclusive space for all families and feeding realities. To reflect this visually and to propel their branding personality, original illustrations were developed to feature upon their website. The artwork series visualised their inclusivity and care for community members.
The creative utilised a playful use of child-like patterns, as well as comfort colours to complement the branded blue of Feeding Foundations' logo.
Artworks explore fussy eating, family dynamics, inclusive feeding, feeding techniques, breast pumping, available tools, experiences and tandem feeding.