Bodyform UK | #wombStories
Oct 2020
Bodyform is a brand that smashes taboos, raises awareness and encourages creativity. This July #wombstories was launched – a campaign which celebrates and represents a wide range of menstrual phases & experiences we can go through in a lifetime. One of these experiences is infertility.
Bodyform received a truly personal story and emotive journey shared from Kreena Dhiman. We collaborated to bring this story of survival, infertility, surrogacy and motherhood to life.
The illustration created was inspired by traditional portraiture, and utilises a bold mixture of metaphorical renderings of pose, prickly plant-life, stork & fruit to capture an emotional moment of content before Kreena's first daughter was born.
"It has been an honour to work with the wonder that is Pink Bits. We worked together to illustrate a story of survival, infertility, surrogacy and motherhood as part of Bodyform’s #wombstories campaign.
Pink Bits went above-and-beyond to provide a comprehensive and thoughtful response to our brief, with integrity and reliability when it came to deadlines. We were so impressed with the level of detail included in her response deck; she is great value for money, a delight to correspond with – I just could not recommend her enough. Hope to work with you again soon!"
Charlotte Mason-Mottram | Media Bounty